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Startup equity split
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Equity conversations are hard. This tool makes them objective. Rate each co-founder's contributions across 7 weighted factors to find a fair split — then share the results.

Rate contribution (1 = low, 5 = high)
Idea Originator
Who conceived the core concept?
Domain Expertise
Industry knowledge & network
Technical Execution
Building the actual product
Business & Sales
Revenue generation & growth
Full-time Commitment
Time invested vs. part-time
Capital Contribution
Money invested into the venture
Risk Taken
Opportunity cost, left a job, etc.
Recommended Split
50%50%EquitySplit
Founder 150.0%
Founder 250.0%
FactorWeightFounder 1Founder 2
Idea Originator10%
Domain Expertise12%
Technical Execution20%
Business & Sales18%
Full-time Commitment15%
Capital Contribution13%
Risk Taken12%
Equity Share50.0%50.0%

How this works: Each factor is weighted by its typical importance to an early-stage startup. Technical execution (20%) and business/sales (18%) carry the most weight because they drive product-market fit. Adjust scores to reflect each founder's actual contribution — not promises, not potential, but what they're doing today.

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How to split equity between co-founders

Equity splits are one of the most important — and most contentious — decisions in a startup's early days. Research from the Kauffman Foundation found that founding teams who split equity based on contribution (rather than equal splits) performed significantly better.

The default 50/50 split feels fair, but it rarely is. One founder almost always contributes more in some dimensions — technical execution, business development, capital, or risk. An unequal split that reflects reality prevents resentment later.

This calculator weights seven factors by their typical importance to early-stage startups. Technical execution (20%) and business/sales (18%) carry the most weight because they're what actually get a product to market. Ideas (10%) are weighted least — because ideas are cheap, execution is everything.

The 7 factors that determine fair equity

  • Idea Originator (10%) — Who conceived the core concept? Important, but execution matters far more.
  • Domain Expertise (12%) — Industry knowledge, relevant network, and credibility in the space.
  • Technical Execution (20%) — Who actually builds the product? The highest-weighted factor for a reason.
  • Business & Sales (18%) — Revenue generation, customer acquisition, partnerships, and go-to-market strategy.
  • Full-time Commitment (15%) — A part-time founder shouldn't get the same equity as someone who quit their job.
  • Capital Contribution (13%) — Money invested matters, but it's not a substitute for sweat equity.
  • Risk Taken (12%) — Leaving a $300K job to work on an unfunded startup is a real contribution.

What if you don't need a co-founder?

The biggest equity negotiation is the one you never have. Solo founders who use an AI co-founder keep 100% of their equity while getting 24/7 technical execution, strategic thinking, and autonomous shipping. At $499/month, it costs less than 0.3% of a typical technical co-founder's first-year compensation — and takes exactly 0% of your company.